A good friend of mine, who leads operations at a video production company, recently asked me how much time and overall involvement they should invest in their brand’s social media presence. It’s certainly a relevant question given the ubiquity of social media in our lives. But it raises some interesting subsequent questions regarding the real value of social media in the B2B realm.
One of the most significant contributions of technology’s influence on business culture is the concept of iteration.
Crowdsourcing is novel enough to draw attention simply because it’s new. But it has been around just long enough for its weaknesses to become evident.
Is there a real need? Is the product useful in meeting that need? Will the product last long enough to provide a reasonable return on my investment in it?
Sticking to the fundamentals of successful business building is the recipe for winning...
Last week one of the most innovative, conscientious and broadly imitated consumer brands posted an unusual message on the home screen of their app: “It’s time to say goodbye."
The effectiveness of these tactics is only multiplied by the fact that very few people take the time and conscientious forethought to do these things.
It’s remarkably easy to use and misuse the term “innovation” in business. So, with that in mind, here are a few relevant musings on innovation and its opportunity toward purpose.
It all starts and ends at the most human level.
Inspiring space, above all, is to foster community and togetherness. And the result of togetherness is continuity and a more effective team.
It's no longer unique to buy big-brand or globalized products. Instead, they want locally grown, artisan-produced, small-bath and transparently sourced.