Last week one of the most innovative, conscientious and broadly imitated consumer brands posted an unusual message on the home screen of their app: “It’s time to say goodbye."
It’s remarkably easy to use and misuse the term “innovation” in business. So, with that in mind, here are a few relevant musings on innovation and its opportunity toward purpose.
It all starts and ends at the most human level.
It's no longer unique to buy big-brand or globalized products. Instead, they want locally grown, artisan-produced, small-bath and transparently sourced.
We often hear the phrase, “Follow your dreams." Media, movies, and well-intended parents promote this idea incessantly. Reach for the stars, you can do anything you put your mind to, do what makes you happy, follow your dreams. However you want to phrase it, it's everywhere.
Could the master of business management Peter Drucker have gotten it all wrong??
How a journey to master English language revealed a beautiful business metaphor you can adopt to see your business flourish.
This is the new brand loyalty: “If you give me authentically-sourced, locally-grown, artisan produced information, I will listen to you when you suggest I explore or follow or recommend, other sources of content.” In the last decade we’ve seen the first ground swell of localization as younger Gen X-ers and especially Millennials have reacted to the homogenization of globalization. It’s no longer unique to buy big brand. Consumers want: locally grown, artisan produced, small batch, and authentically sourced. They want “real” in a real sense, not a marketed sense.
Giving of your time and talents has gotten you to where you are now. But it's now time to find a way to say NO to a thousand things so you can be fully creative and do your best work—give your best gifts—on one or two things.