CardPak 50th Anniversary Video

Brand

CardPak is a globally recognized leader in the consumer packaging industry, and has overcome great odds as a company for 50+ years.

  • Live Production
  • Industrial

Challenge

Our Content Director and Director of Photography were challenged to communicate the core messaging of CardPak's celebratory anniversary's campaign--"The People Behind the Package."

Solution

The concept we developed for Cardpak's anniversary video was to compare the facility's very functional machinery and materials with the human body, and tie it in to Cardpak's very prevalent family values.

Results

The video's narrative takes the viewer on a journey to see the depth of both Cardpak's process and people. Each shot builds upon the other to capture the true essence of the people at CardPak; from their work, to their passion and positivity.