Kichler Lighting // Tips

Explainer

Series

Kichler came to us with a desire to continue standing out as the content and knowledge leaders in the lighting industry by providing instructional resources for their target customers – those who need the extra confidence in making the best decisions for themselves or their customers.  

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Fast Fun Facts 2 Fast Fun Facts 3 Tape Light vs. Hard Strip Bluetooth Speaker
  • Motion Graphics
  • 3D Animation

Challenge

Lighting distributors and contractors are often time poor. Building brand loyalty is often a challenge in a competitive category.

Solution

Kichler came to us with a few different topical concepts aimed at increasing their customers' knowledge about lighting installation. The series' tone, voiceover, use of imagery and blueprint-style background were all developed with intention to appeal to Kichler's target audience. 

 

Results

The series provides fresh, engaging content while supporting Kichler’s long-tail content strategy. It was an honor to have worked with Kichler and look forward to developing additional instructional and brand-related pieces for them in the future. Visit their website to get a feel of the beautiful lighting products they provide to enhance their customers’ homes!