Carrie Cushman

Carrie Cushman

  • Managing Director
Forma
Kinetic
  • ESFJ
  • The Provider
  • input
  • consistency
  • responsibility
  • empathy
  • analytical

As The Provider, Carrie is sensitive to the needs of others and feels a sense of personal responsibility in helping to meet those needs. She is hard-working, practical, organized, and conscientious. She works intentionally and methodically to make the world a better and more worthwhile place. Carrie is loyal and places a high priority on family and friends. But she’s also generous with her time, talents, and organizational skills to the benefit of others and their lives. She continuously seeks new opportunities to be useful to others if she sees a need or becomes aware of the load, pressure, or stress that someone is under. She very easily takes on the role of organizer without hesitation, and wants to be sure that everyone is taken care of. She’s down to earth, but highly competent. She’s highly competitive, but very supportive. She’s almost supernaturally organized, but remarkably adaptable. On first impression, it is clearly evident how friendly and approachable Carrie is, and that holds true everyday thereafter. She’s an advocate. A champion. And truly a Provider. 

Carrie was born and raised in Louisville, OH on a farm (a hobby farm of about 30 acres). Her dad was one of 12 children and she has a close knit family on both sides. She is the second oldest of 4 children and as she puts it, “you had to figure out your position and had to carve out your niche…we all had different personalities but had a lot of the same core.” Growing up on a farm where everyone had to contribute, she developed her work ethic and it was instilled in her to be true to her word. "How you act is a reflection of who you are. And you do your best whatever you choose to do."  As a kid, Carrie was always outside where she did a lot of discovering. She and her siblings were constantly building a fort or treehouse or finding adventure. “My parents had a bell that they would ring for dinner...That’s part of why I enjoy the activity of play. And now as a mom, I feel joy when I see Leona go outside, play and discover her world."

Carrie displays her down to earth wisdom in often subtle ways. "Every season brings growth in one way or another and it’s important to constantly be an observer of the things, people, and circumstances around you. I’m generally very decisive and make small achievable goals for myself each season. I try not to get wrapped up about big life things. I just make small goals and go after them.” Interestingly though, Carrie is more than just practical. She deeply loves music. She loves watching people enjoy the music they are making. "You can see their joy in doing what they do. Live music is such a huge draw.” Carrie’s husband, Andrew, is a musician and their home is generally filled with music, play, and loads of time outdoors.

Expertise

  • Project management with expertise in large-scale allocation of resources & operational improvement.
  • Strong proficiency with brand cohesion across marketing mediums.
  • Deep experience in a large ad agency with national consumer brands.

Carrie brings a high level of expertise in managing projects and managing accounts, especially having served as a senior project manager at her previous agency, Hitchcock Fleming in Akron, Ohio. She has worked on everything from brand identity projects, custom website design and development projects, live video production and broadcast commercials, motion graphics animation videos, and various marketing campaigns.

As ipso's Managing Director, Carrie brings an enormous amount (more than a decades worth) of organizational talent among her fellow ipsonians. But more significantly, she brings an intangible quality of awareness. She's a careful observer, with loads of common sense, and an overall sense of being "with-it." She's caring and generous, so everyone (family, friends, ipsonians, clients, etc) feels the sense that they are valuable and their needs are provided for. She's that one person that you want to be near when things need to get done, when there is chaos that needs organizing, or when things are just downright tough. She is fearlessly capable, utterly determined, uber-responsible, and yet full of joy. As a result, she inspires great loyalty and great confidence. 

Q&A with Carrie

What's the best part of your story so far?

Being a mom. It’s the best thing and hardest thing at the same time. Watching our daughter discover and learn brings me great joy.

What is something no one would ever believe to be true about you?

My dog (Aster) is my best friend. I’d rather talk to him than other people. He gets me.

What are you passionate about related to the work you do in serving others?

Mobilizing teams (internal and clients) to reach a goal, helping set the wheels in motion and ensuring all the parts are working together to meet the goal. 

What are you doing when you feel most like you?

Playing outside with grass under my feet and the breeze blowing.

In an alternative life, what would you want to give a try?

Park ranger’ing or operating an outdoor adventure business.

What does flourishing mean to you?

Relentlessly maximizing potential.

What aspect of ipso's culture resonates with you the most?

The balance between humanity, discipline and creativity.