Liz Poest

Liz Poest

  • Lead Designer
Forma
  • ESFJ
  • The Provider
  • Positivity
  • Empathy
  • Developer
  • WOO
  • Belief

As The Provider, Liz is warmhearted, conscientious, and cooperative. She wants harmony in her environment, and works with determination to establish it. She likes to work with others to complete tasks accurately and on time. Liz is loyal, follows through even in small matters and notices what others need in their day-by-day lives and tries to provide it. She also appreciates and encourages others for who they are and for what they contribute.

Liz is originally from northwest Indiana, but now considers Ohio her home. She made the leap to Ohio to play volleyball at the University of Akron and pursue a degree/career in Graphic Design. She met her husband, Kevin and decided to make the grey skies of Ohio her new home. She was formerly part of the team at JWT ACTION (currently, Geometry Global) in Akron before joining ipsoCreative. Although she is now in the web world, she cannot resist her love for all things paper and print. 

Liz is also a mom to a wonderful and immensely lovable toddler who attended every ipsoCreative team meeting for the first year of her life. She is no longer short enough to walk upright beneath the conference room table, but considers the ipsoAkron office a delightful place to visit, second to the park, of course. 

Expertise

  • Branding and web design with expertise as an educated & skilled graphic designer.
  • Strong proficiency with brand cohesion across various design related mediums.
  • Deep experience visually communicating brand stories & marketing messaging.

Liz brings a high level of expertise in branding and print collateral, especially having served on the John Deere account at her previous agency. She has worked on brand identity projects for Whirlpool LED, Glassmith Window Co., TTx, Jennifer McGuire Ink, and more. She's created everything from logos, brand guideline documents, to custom sales folders and notecards. On the web side of design, she specializes in utilizing beautiful photography in her designs, incorporating original hand-lettering and letting simplicity of design shine.

As ipsoCreative's Lead Designer, Liz brings an intangible element of her candid, fun-loving, slightly on the edge, engaging, and loving personality to the team. She's that extra ingredient that when added to the team, lifts the entire dynamic and makes even the most laborious tasks enjoyable. She's also doggedly determined and uses that to great effect on behalf of ipso's clients.

Q&A with Liz

What's the best part of your story so far?

Becoming a mom. It is challenging, fulfilling and refining.

What organization or company inspires you and why?

First Glance in Kenmore, Ohio. Teens' lives are changing daily, because this company intentionally cares about their community and proactively provides an alternative to crime, gangs and teen pregnancy. First Glance is selflessly changing the course of these kids' lives through love.

What is something no one would ever believe to be true about you?

In the car, I offer turn-by-turn navigation in foreign accents. (nothing compared to Sian's genuine accent!)

What are you passionate about related to the work you do in serving others?

Liz finds joy in encouraging others. There is satisfaction in helping someone realize their skills and potential and contributing to something greater than themselves. 

What are you doing when you feel most like you?

Dancing with my daughter.

In an alternative life, what would you want to give a try?

Culinary school.