Chapter 8: The Call to Action

The Call to Action

The last element in the anatomy of a video is the call-to-action (CTA). If viewers have stayed through the completion of the video, they have clearly demonstrated interest in your message. Therefore, it is important to include a strong CTA at the conclusion of your motion graphics video to provide your viewers with the ability to respond.

A CTA is the action you want your viewers to take, and it can be crafted in various forms.

Promotion of your website

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Invitation to connect

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Asking a question

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Focus on customizing your CTA to align with your WHY. Put yourself in the position of your audience and choose a CTA that best fits their needs. By putting yourself in their shoes, you can anticipate what CTA will most likely garner their click.