Needing an eCommerce solution? Magento is the best eCommerce content management system platform for building business websites. It is flexible, scalable, and full of features to help businesses achieve success. Magento is the premier choice for any eCommerce solution.
Magento is open source, which means that it is available and modified without a license fee.
Since Magento is open source, it also utilizes PHP coding, which means everyone has access to the code for development purposes. PHP also allows for fast implementation of complex code, which is cost-effective and time-effective. In comparison to other web code languages, PHP is easier to understand, navigate, and modify. PHP is also compatible with all operating systems.
Along with PHP, Magento uses MySQL, which is the most popular language for content management in a database. This management includes adding, accessing, and altering content, and it is quickly processed. MySQL is also proven to be easy and flexible to use in comparison to other database systems.
Another system requirement of Magento is SSL, which is a valid security certificate required for HTTPS. This assures that users can enter credit card information in a secure platform. SSL security support is available on orders on both front-end and back-end.
Search Engine Optimization.
Magento is 100% search engine friendly. It incorporates a Google Site Map, search engine friendly URLs, rewriting capabilities for URLs, auto-generated site map for display on the website, auto-generated popular search terms page on website, and meta information for products, categories, and content pages.
Plugins and Widgets.
Magento uses plugins and widgets, which control content throughout the website and allow the website to be extended.
Magento has mobile commerce available, which enables the site to be optimized for any device. Backups and rollbacks can be scheduled to ensure the content is always saved. Automated email reminders can be set up to be sent to customers who have abandoned shopping carts. Gift registration is available and can be searched by the owner’s name, email, or gift registry ID. Private sales are available, which allows the company to restrict certain items to specific customers. Customer segmentation is available in order to group customers into segments to optimize marketing initiatives. These can be segmented by demographics, geographics, or even personality traits.
While Magento has a theme directory, it also integrates custom themes well. For a website to truly stand out as a unique and industry-leading user experience, it should utilize a custom theme that no other company uses. This will also reduce the loading time of the website and ensure that the site is more secure.
A Magento account allows a user to access the dashboard of the website as well as the store. Shared accounts can be created. Administration users can be created as well as other users with different roles.
Customer Account Management.
Customers can create accounts and have access to a dashboard. Here they can access order status and history, billing information, product reviews, newsletter subscription, or downloadable digital products.