Video is no longer the “up-and-coming” marketing strategy. It is clear that video is the preferred method for online communication, and frankly, we don’t see that changing anytime soon.
Videos combine audio, visuals, and narrative to form an engaging medium that connects with people’s brains in a way that images and text alone cannot. But not all videos are the same.
After we have concluded the script writing step, which solidifies the message and tone of the video, we can move into the step focused on defining the visual direction and feel for the end product with Style Frames.
Once we have concluded the script writing step, which solidifies the message or storyline of the video, we have to start thinking concretely about the voice direction. At this point we begin sourcing a voiceover for the script.
Videos are the preferred method of communication on the web these days, but not all videos are created equal. One popular type of video is called Motion Graphics.
If you’ve never had experience investing in a motion graphics video for your brand, business, product, or service, it’s hard to imagine what exactly goes into making one. We’d like to share that process with you.
Because no two videos are exactly alike, script writing isn't a rigid process. It requires some fluidity and nuance for each unique case. However, there are still guidelines we can follow to help craft a concise and memorable script.
Not all videos are created equal. When it comes to creating videos for your brand, product, service, message, or business, you have to start with a foundation question to determine what type of video you actually need.