What is Motion Graphics?

Videos are the preferred method of communication on the web these days, because videos combine audio, motion, and the act of storytelling to communicate important information quickly and concisely. But not all videos are the same. One popular type of video is called Motion Graphics.

Motion graphics, or motion animation, is a style of video which involves computer animations, illustrations, graphics, and/or typography as the primary techniques for creating what you see in a video. When you have complex information or an abstract concept, utilizing motion graphics helps to communicate your message by showing it in creative ways. The combination of 2D and 3D animations, audio (the narrated script), music, sound effects, and typography helps to galvanize the minds of viewers with your message.

Here is an Example:

In this video we created for our friends at Steelyard Studios, you'll see a series of animations which support the narrative we created to communicate the essence of Steelyard's brand:

Motion Graphics Example

 

How are Motion Graphics Videos Created?

It is customary for motion graphics videos to be created with powerful digital animation software and tools,  such as Adobe After Effects. This kind of software allows a motion designer to create and manipulate illustrations, graphics, and images, as well as integrate them with the elements of sound, time, and space to create an end product like the one above. Trust us, there is much more involved here than creating a few presentation slides and hitting "play." 

A typical motion graphics designer has a background in art, graphic design, film, or animation design. However, in addition to simply creating the animation, a good motion graphics designer must understand the heart of the story which is being told. Whether it's a product video, a brand video, an explainer video, or an instructional video, motion graphics designers pay attention to the audience, they tap into the brand culture, they seek to understand the industry, and they attempt to convey the emotion of the primary message of the video. 

Why Choose Motion Graphics?

  • Best for communicating complex information or abstract concepts
  • Perfect for reinforcing brand presence, color, or other assets
  • Combines animated images (2D and 3D), illustrated graphics, text, and audio
  • Typically includes a script and a voiceover
  • Utilizes computer animation software, like Adobe After Effects
  • Easier pre-production process (no need for sets, crew, lighting, actors, etc.)
  • Shorter production timelines
  • Potentially less expensive than live production

The best way to find out more about how to proceed with a motion graphics video is to talk to us about it. We’d love to engage in a conversation about your video needs and help direct this exciting step for you.