The reason for which something is done or created or for which something exists
Most folks hear the purpose of business is to “maximize shareholder value (or profit).” While that may be a definition, it’s certainly not a compelling one, especially for those of us on the forefront of challenging the conventional understandings of business. That definition falls short of the significant role that business can have in the lives of humans. It’s like being satisfied with eating a mud pie when your grandmother’s homemade pie awaits you. Profit is merely a component of a company's sustainability. And sustainability is merely a component of a company's culture. And a businesses culture is merely a component of a company's purpose. And that brings us to what we, here at ipso, believe about our purpose.
ipso exists to help humans flourish. Our humans. Your humans. Collectively…every human. To help us, all of us, flourish. While our work is in the realm of design, programming, video and content creation, those things are simply what we do in order to tangibly serve others. We love what we do. The actual work--the gritty, tiring, stressful work--we love it, and it brings us a collective sense of fulfillment and joy. But, ultimately, underneath all of that work is a foundational belief that business exists for the common good, the flourishing of individuals and communities.
Whether you are a current client, potential client, avid follower, curious acquaintance, or random visitor who just happened to stumble on our website, we want you to remember this one simply idea (if nothing else).
The purpose of business is to help humans flourish.
At its best, business exists for the common good.