Why You Need Motion Graphics
80% of businesses plan to publish more than 10 videos in 2018.
But, you don't just need video content, you need great content. Whether your plan is to create explainer, product demonstration, how-to, or testimonial videos you need to create the right video with the right strategy to make the most impact. Effective videos need to be concise and memorable.
Conversions on product pages and landing pages can increase up to 65% with the use of video which is why we’re seeing a substantial increase in video use for product sales and demonstration, brand communication and cohesion, and landing page optimization.
Motion graphics videos utilize custom illustration, animation, effects, kinetic typography, and sound design to create a comprehensive video.
Our motion designers use Adobe Illustrator, After Effects, and Cinema 4D to create these videos that are written, produced, and directed by our in-house team. Moreover, the use of motion graphics as a video story-telling medium avoids the equipment rentals, location fees, and talent agencies that amount to costly production days.
To learn more about ipso's unique process, download our free eBook, "The Anatomy of a Motion Graphics Video."
Types of Videos We Create
BRAND VIDEOS // :30 - :45
For quick branding engagements such as broadcast spots, YouTube trailers, short motion graphics animation, and teasers. This format is best used for overall brand pieces aimed at name recognition and overall brand position statements or value propositions.
EXPLAINER VIDEOS // :45 - :90
For most slightly longer engagements where the viewer or customer may not understand a concept, product, or service, this format is best used for distilling complex or high volume video content into a simple and clear presentation.
INSTRUCTIONAL VIDEOS // :90+
For deep engagements with viewers, this format is best used for longer form storytelling where the video content is compelling and engaging enough to warrant such duration. Typically, the target audience has previously engaged with the brand or needs to delve into instructional information.
CREATE VIDEO CONTENT YOUR AUDIENCE WILL LOVE.
CONTACT US TODAY TO BEGIN THE PROCESS