The purpose of Design — wherever it’s found — is to create a solution that matches the problems, priorities, and worldview of an intended audience. Which means Design can be found wherever: in the way we order at our favorite local spot, how the meal is delivered to us, our morning routine, and even our relationships.
Content that is relevant is relevant because it meets the viewer where they are not where you expect them to be.
Much like personal relationships that degrade over time due to emotional malnourishment, the innovative culture of an environment can degrade with three very subtle oversights that effectively starve those who might possibly innovate.
Does what I am viewing look outdated? Does it look cheap? Does it look like someone has spent time and energy on maintaining its appearance?
I just completed* Seth Godin’s altMBA four week program. The thing is, I never thought I would get accepted. The voices in my head - that incessant lizard brain - could come up with plenty of reasons why. Even once I did get accepted, there were plenty of reasons they told me as to why I wasn’t qualified. Yet here I am.
There is a distinctive hallmark of innovative cultures: Credit is freely given to those who have led or contributed to innovation.
If you want your community to flourish, then start making. Or encourage those around you to start making. There is a new future that will be made by hands.
How the word ‘passion’ may be holding back the cause of innovation
One of the most significant contributions of technology’s influence on business culture is the concept of iteration.
Crowdsourcing is novel enough to draw attention simply because it’s new. But it has been around just long enough for its weaknesses to become evident.
Is there a real need? Is the product useful in meeting that need? Will the product last long enough to provide a reasonable return on my investment in it?
A good friend of mine, who leads operations at a video production company, recently asked me how much time and overall involvement they should invest in their brand’s social media presence. It’s certainly a relevant question given the ubiquity of social media in our lives. But it raises some interesting subsequent questions regarding the real value of social media in the B2B realm.