Folks on the non-profit front lines were caring, compassion, skilled, determined, resourceful, and wise, but most of them lacked an appreciation for how much design matters. They generally believed that their mission was so important (and it is), that folks would notice and help. And to some degree that was true, but never true enough to really extend the reach of that non-profit's realm of influence.
The hypothesis we are living as an organization is: the (business) world is ready for this re-humanization. Not just in the web design industry, but everywhere. And across the board we are finding cadres of people delighted by connection-driven things that aren’t inherently easy or efficient.
It seems like everything changes when we own something. We can either own our cars, homes, roles, and even entire value systems for ourselves, or they can be rented from someone else.
One of the nasty side effects of our media-saturated, social media cultural narcissism is that we live in sound bites, quick results, and a constant yearning...for anything really. The idea of diligence is not sexy. It won't get you instantly noticed. But the idea of taking delight in having or showing care and conscientiousness in one's work or duties is time proven path toward the enhancement of one's character. And over time, that will always a greater harvest in terms of joy.
Farther along we’ll know all about it
Farther along we’ll understand why
Cheer up my brothers, live in the sunshine
We’ll understand this, all by and by
So many people advise others to pursue their passion, but that often leaves those who have not yet identified their passion in quandary marked by wandering. In their attempts to discover what they are passionate about, most folks try so hard to determine their passion that their efforts blur any clarity that might exist if they just pursued joy in their current circumstances while simultaneously being open to interruption.