A good friend of mine, who leads operations at a video production company, recently asked me how much time and overall involvement they should invest in their brand’s social media presence. It’s certainly a relevant question given the ubiquity of social media in our lives. But it raises some interesting subsequent questions regarding the real value of social media in the B2B realm.
Sticking to the fundamentals of successful business building is the recipe for winning...
The effectiveness of these tactics is only multiplied by the fact that very few people take the time and conscientious forethought to do these things.
The paradoxical thing is that this economical “imprudence” is becoming a highly effective strategy for winning and maximizing profit. Brand loyalty is a real thing that drives real dollars over the long haul.
The lesson here is in their thoughtfulness and imaginative approach to crafting who they were and who they would become as a company. Imagination and intention laid the foundation for their epic success.
While the methods of branding and marketing have changed significantly in our new age of online exploration, the overall goal remains the same: Tell your organization’s story in a way that compels others to act in response.