This is the new brand loyalty: “If you give me authentically-sourced, locally-grown, artisan produced information, I will listen to you when you suggest I explore or follow or recommend, other sources of content.” In the last decade we’ve seen the first ground swell of localization as younger Gen X-ers and especially Millennials have reacted to the homogenization of globalization. It’s no longer unique to buy big brand. Consumers want: locally grown, artisan produced, small batch, and authentically sourced. They want “real” in a real sense, not a marketed sense.
Giving of your time and talents has gotten you to where you are now. But it's now time to find a way to say NO to a thousand things so you can be fully creative and do your best work—give your best gifts—on one or two things.
Her craft seems to be at odds with how we generally perceive our work. Deeply personal yet oddly distant. Moments after the work is completed, it walks out the door. This forces a rather odd paradox she must live in. One maybe we can learn from. Her craft lives in this creative tension between caring deeply yet holding loosely.
In our experience people are delighted when we’re simply human.
Many aspiring entrepreneurs have crashed against the rocks of reality due to their situational blindness. A quick look at the statistics for startup businesses proves how profoundly our motivations affect our judgment in assessing opportunities.