If you know anything about ipso, you probably know we're kind of obsessed with Patagonia -- not just the nano-puffs and trucker hats, but their values-driven, people-over-profit approach to the clothing they make. Which is why we're so excited they've decided to extend these same values and morals to the food industry with their new brand -- Patagonia Provisions. Founder Yvon Chouinard is breathing proof that a better future is only possible if we are willing to innovate, to be bold, and to challenge convention.
Instead of waiting for some miraculous, high-tech solution to bail us out of our climate-change disaster, the real miracle turns out to be simply working with nature instead of against it. Our grasslands, and the soil beneath them, might just save the world.
– Patagonia Founder, Yvon Chouinard