Web Project

Bober Markey Fedorovich

Informational

Founded in 1959, Bober Markey Fedorovich has provided clients with quality service and leadership. With two offices in Northeast Ohio, Akron and Cleveland they have been able to provide great services with their team’s dedication and commitment. Serving some of the leading public companies, closely-held organizations, and private equity firms, their experience spans a variety of industries. In order to ensure Bober Markey Fedorovich’s presence on the web communicates their personality and professional excellence. We collaborated to refresh their online presence, designed with target clients, prospective employees and existing clients in mind.

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Challenge

Today 49% of internet users view the World Wide Web on their mobile devices. This includes a growing audience in the B-to-B space. We provide Bober Markey Fedorovich with a mobile responsive site to adapt their content on a smaller screen. We desire to empower each customer to have the ability to update their content easily. Our goal is to enhance their brand's credibility in the marketplace.

Solution

Bober Markey Fedorovich collaborated with ipso to custom design and develop an informational website utilizing a WordPress CMS. Our project goal was to present BMF on the web in a useful and compelling way to enhance their brand’s credibility in the marketplace. We began with asking what is this for, through a marketing assessment. Elements we analyzed included, target audiences and personas, factors for consideration among clients, and SWOT analysis. This marketing assessment guided our design and user experience. We ensured we provided BMF with a flexible website that would allow for ongoing content changes and content growth. The new custom design encourages visitors to explore the site, browse services, team bios, and engage fluidly on desktop or mobile.

Results

The team at Bober Markey Fedorovich was a pleasure to work with. From the start they were invested in our process. Communication from BMF was very reliable and prompt. Both teams were able to complete what was needed in the timeline for the project which made the process go very smoothly. As we grew into the Content phase, the team came all hands on deck to learn about how to continue this process moving forward. The Wordpress CMS admin allows customization and the freedom to add, edit or delete content as needed.

From this project we provided environment photos to be utilized on their new site. This was to help represent their culture and how they operate as a business. We enjoyed getting to serve along the side of them and continue to root for them as they grow as a business.