Cabeau asked ipso to create a video that captured their newly completed brand development project. Cabeau's brand development process was much more than a change of color and a new logo, it was an evolution forward in who they were becoming as a company, a culture, and a brand. As an already established CPG company, their employees, distributors, retailers, and customers needed to experience the updated brand. It's one thing to define your brand pillars, mission, vision, and values... it's another thing entirely to socialize those things to the world. A video was the perfect solution, and we were excited about the challenge.
Our goal was to emphasize the evolution of the brand and solidify Cabeau's values through an engaging and memorable brand video. A compelling script was paired with different motion graphic techniques, in this case, animating still photography — to make this video pop. Being up against a firm timeline for Cabeau's brand reveal, our video team set an aggressive pace while not forfeiting the critical need to listen well to Cabeau's needs and desires.
The result was a concise, :50 second brand spot that got the message across in a powerful way. Cabeau is such a pleasure to work with, and this project wasn't our first go around with them. Their talented team, located in California, is always responsive, invested, and works really hard to build trust in their brand. We hit the aggressive deadline, helped to galvanize a new brand presence, and the Cabeau team was thoroughly pleased to share their new brand video with their global audience!