In response to the customer service department, Cabeau asked ipso to create a video to serve as a resource to answer customer questions about how to remove and replace the washable cover of the Evolution Cool pillow. A challenge for Cabeau's team was addressing a slightly difficult process of replacing the washable cover. This feature is a true benefit to the consumer, but they were having trouble with it. This video needed to be practically shot with an in depth demonstration including close ups, overhead shots, a hand model, and motion design included.
As videos are being consumed more and more on social media and other digital distribution, instructional videos are quite common – and interesting. Opting for kinetic typography instead of voice over, we put together style frames, that utilized two prominent camera angles. An overhead view with a hand model interacting with the product, and a close up shot. After a pick-up shot of the washing machine, the story was complete!
The perfect combination of practically captured live photography and motion graphics instructs the customer beautifully. We got tremendous feedback from Cabeau, and now their customers know how to launder their pillow and experience one of the best features of the best travel pillow in the world. We think the customer service representatives miss talking to customers and Cabeau’s customer services representatives love ipso!