With a very tight timeline, IDEX Fire & Safety came to us with the need for a explainer video for their new brand, called Captium. With a solidified message and brand guidelines, our challenge was putting together a script, live production b-roll footage, and motion tracking animation within a short 4 week timeframe. An additional challenge was that the video's primary audience would be at their trade show where hearing the audio of the video would be difficult for viewers.
We worked quickly to approve a script that communicate the core message of Captium in a way that highlighted the technical nature of the new product. At the same time, we were able to source and approve a set of b-roll footage of first responder vehicles that would allow us to add motion tracking animation. This allowed us to use screen shots of the new product in strategic places throughout the brand video to showcase its revolutionary features and benefits without having to rely fully upon the audio and voiceover.
In the end, and under an expedited timeline, we were able to deliver a comprehensive explainer video that could be played at their trade show without relying heavily upon the audio to carry the message. The visuals and motion tracking animation brought together a complete brand video that was engaging and memorable for their audience.