The Weatherhead School of Management sales team needed a promotional video to create awareness of a new online offering for executives. Additionally, the course series would include ten (10) lectured videos by the professor. Dynamic visual assets were needed to create cohesion and visual interest among the series.
To create visual consistency for each video, ipso developed a motion graphics package that included animation of the Weatherhead School of Management at CWRU logo and a variety of title screens and styling that would be used across the entire series for cohesion.
We developed style frames that served as the index key for the variety of motion graphics needed throughout each video. shark&minnow provided content direction and ipso created custom motion graphics varying in complexity for each video in the series.
The collaboration in content creation, utilizing custom motion graphics in addition to live production video, resulted in a higher quality series with dynamic visual interest for the course viewers. The progressive visual treatment brought the "Leading Digitalization by Design" course to life and established a new brand standard for future courses in the online learning platform at Weatherhead.