The ipsoCreative team was challenged with visually telling the Kube story, demonstrating the value proposition to consumer targets, and helping consumers understand their true water needs. The overall objective was to help potential customers to quickly find the content they need and encourage engagement and conversion. We had to pay close attention in the architecture phase to plan for styling, layout, and interactive design elements that would support our goal of user engagement.
ipsoCreative custom designed and developed the product-oriented website utilizing an Umbraco CMS. The new design significantly enhanced the aesthetic qualities of the brand website in order to make it more compelling for users to interact. The ipsoCore development team created a custom integration with the client's warranty registration data and the consumer form on the website. We also designed and implemented a 360 degree, interactive image slider with close-up, cropped feature views that can be added to any page of the site.
With enthusiasm from the client and our internal team, we launched the site on schedule to support the advertising campaign! The new website provides the Kube team with a flexible, user-friendly CMS platform that will allow for ongoing content changes, content growth, and flexible styling. We were excited to have worked alongside such an engaging team at Kinetico. So excited in fact, that we have proudly installed our very own Kube water system at our ipsoCreative office in Akron, OH and enjoy the clean, clear water on a daily basis.