Web Project

More Powerful NC

Informational Campaign

Like much of our country, North Carolina is experiencing an opioid crisis. The team at FerebeeLane, ipso agency partner in Greenville, South Carolina, had initiated a relationship with the NC Department of Justice to raise awareness around the devastating impact of the opioid crisis. The integrated More Powerful NC campaign is anchored in the message that together, we are more powerful than opioids - and we can all help play a part in ending the epidemic.

Ipso partnered with the FerebeeLane team to create a custom designed and developed informational website utilizing the open source Wordpress CMS to be the online hub for the campaign.

View Website

Challenge

Create the initial website as a resource hub that provides narrative editorial, actionable information, and a realistic picture of the epidemic. Ensure the website is useful and compelling for target audiences/prospective visitors and any other external audiences; essentially enhancing the campaign’s credibility in the marketplace.

Solution

Ipso recommended building the website using the new Wordpress CMS Gutenberg editor, even during beta phase - to provide the campaign team with the most current solution possible at time of launch. The website structure is flexible to allow for future campaign extensions, ongoing content changes and content growth. With a mobile-first design, the content is easily accessible to the diverse and broad target audience - all residents of North Carolina.

Results

Campaign to officially kickoff early 2019.

More Information:
Campaign Concept, Execution and Content Strategy by FerebeeLane |  Design & Wordpress Development by ipso.

Headquartered in Greenville, South Carolina, FerebeeLane is a brand agency focused on story and strategy. The FerbeeLane team collaborates with clients to develop brand narratives that solve complex challenges, drive strategic action and create significant value. Media-neutral and message focused, FerebeeLane helps brands and organizations connect with their purpose, their potential, and the passion of their internal and external audiences.

Kudos to this collaborative effort with our friends in Greenville. We are raving fans.