The greatest challenge for Ipso centered on our need to deliver a clear and concise message about the ORock Cloud service, and to create a sense of urgency for the product. Our primary goal for this brand video was to clearly explain the solutions which ORock provided while being able to build trust and confidence with business executives across a wide range of industries.
We developed a script that emphasized a need for urgency and highlighted the delicate nature of online cloud security. We listened to ORock Cloud's desire to create a technically-minded look, feel, and tone and worked to develop animation that would accomplish that goal. Utilizing a series of intricate 3D animations, we were able to showcase the strength of the product while giving the viewer an engaging experience.
Working with ORock Cloud was a great experience. The video resulted in a concise, memorable, and effective brand video that accomplished ORock Cloud's communcation needs. The video was highlighted on their website and shared on multiple social media platforms.