Most folks hear the purpose of business is to “maximize shareholder value (or profit).” While that may be a definition, it’s certainly not a compelling one, especially for those of us on the forefront of challenging the conventional understandings of business. That definition falls short of the significant role that business can have in the lives of humans. It’s like being satisfied with eating a mud pie when your grandmother’s homemade pie awaits you. Profit is merely a component of a company's sustainability. And sustainability is merely a component of a company's culture. And a businesses culture is merely a component of a company's purpose. And that brings us to what we, here at ipso, believe about our purpose.
ipso exists to help humans flourish. Our humans. Your humans. Collectively…every human. To help us, all of us, flourish. While our work is in the realm of design, programming, video and content creation, those things are simply what we do in order to tangibly serve others. We love what we do. The actual work--the gritty, tiring, stressful work--we love it, and it brings us a collective sense of fulfillment and joy. But, ultimately, underneath all of that work is a foundational belief that business exists for the common good, the flourishing of individuals and communities.
At its best, business exists for the common good.
At its core, the ipso brand is human, intentional, unconventional, adaptable, whimsical, and just a tad ironic. Sometimes meant to provoke, but always meant to inspire.
We love to create, in all definitions of the word.
We create and cherish things that are useful.
We have a sense of wonder and a desire to learn.
We have the perspective of putting others' interests in front of our own.
We maintain diligence within our organization and in the service of others.
We are genuine and purposive in everything we do.
We have a strong sense of vocation.
We believe that business is the cultivation of flourishing, not an act of squeezing profit.
We believe the presence of joy keeps work from being a toil.
We believe communities flourish when businesses believe in helping them flourish.