What Makes a Video Worth Watching?
Videos that are worth watching have one main thing in common. It’s not the killer visuals or the soothing voiceover or the eye-catching animation or the catchy music. It’s the story. Videos that tell a great story, and invite their viewers to participate in that story as the hero, are the videos that are remembered and shared. Videos that don’t are forgotten, because nobody will listen if your message isn’t clear and concise, no matter how amazing the visuals are.
That’s why we spend a lot of time with our clients on developing their story in clear and concise ways. Without clarity, your audience will only leave confused from vague, undefined messages. If viewers can’t understand who you are, what you do, why it matters, and how they fit into the story, they check out. Being concise is also critical because viewers don’t have the time to waste listening to videos ramble on about this and that. Clear and concise stories are what make videos worth watching.
When your story is clear and concise, this sets the stage for the visuals to do their magic and the result is a video that is effective and memorable.
What are Voice Overs?
A voice over is the audio recording or narration that is heard during a video. The professional voiceover artist reads the script, telling the story or communicating the message of the video, and that recording is used for the video production. Typically, voice over artists are chosen by style, gender, tone, genre, and preference as they relate to the brand or business that is producing the video.
How Long are Video Scripts?
The length of the script is determined by the agreed upon length of the video. Our typical video duration ranges from 30 seconds to 2 minutes, but can be longer depending on the use case and budget. In the statement of work, we determine the duration and the video with a set budget and write the script length—with a specific word count—to reach that desired length.
What is the Writing Process for Video Scripts?
Our goal is to extract as much information as possible from you about the audience, their needs or problems, and how you help to guide them or provide them with a solution. The creative process for writing the script picks up on all of these pieces, adds in market research, and crafts a narrative to help tell that story in a concise, effective, and memorable way.
- Akron, OH
Discovery Guide | Sales Manager
In the first 5 minutes of talking with Robyn, you’ll most likely realize three things:
1. She’s the most warm and welcoming human you’ll ever meet
2. She’s a careful listener who cares about others
3. She’s got a great sense of humor, but starts laughing before the words come out.
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- Pasadena, CA
Discovery Guide | Partner & Pasadena Managing Director
In talking with Jon for the first time, you’ll likely discover the following:
1. He’s a coach at heart and loves discovering how he can help others
2. He’s drawn to how things work and figuring out how to make things work
3. He doesn’t believe something is lost unless you are looking for it.
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- Greenville, SC
Discovery Guide | Partner & Leading Director
At first you’ll wonder exactly how old he is, but then you’ll likely discover:
1. He’s intentional and has more travel and life stories than seems possible
2. He’s interested in how business can contribute to the common good
3. He’s actually 44 yrs old despite his appearance.
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