Custom Web Design

What’s The Difference Between Using a Website Template and Custom Web Design?

There are essentially two approaches to the design of websites. On one hand, there are premade themes or templates where the user experience is premade. Design elements are then customized within the boundaries of that user experience. On the other hand, custom web design involves the creation of a user experience and its related design elements starting from scratch.


What is Custom Web Design?

Custom Web Design is similar to sitting down with an architect and sharing your list of functional requirements and aesthetic preferences in order to build exactly what you need rather than trying to fit your needs within a predetermined template. Most often, these needs include: creating a website that matches your exact marketing strategy; building a website that allows for future phases; developing the website on a platform or code stack that suits your technology requirements; or making a positive first impression among visitors to your website.

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How Does Custom Web Design Work?

The first step actually doesn’t involve design at all. It involves creating a detailed sitemap followed by the creation of detailed wireframes which ensure the user experience is fully thought through prior to design and development. Then the task of design finally begins. And one of the main priorities of design is the creation of design elements which can be used in the block structure in the latest block versions of Umbraco and Wordpress. These elements allow website administrators to arrange and rearrange blocks to form new page layouts.


Why Does Custom Web Design Matter?

Custom Web Design isn’t necessary for every website. For many start-ups or organizations whose website is merely utilitarian, using a premade theme or template is a good solution. But for brands who need to stand out from their competition or who require a highly specialized user experience or unique technical requirements, custom web development is the right long term digital investment. Coupled with a properly developed CMS (content management system) that allows for ongoing updates, modifications, and enhancements, a custom website is designed around your marketing strategy and is scalable.

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Custom Web Design Best Practices

  • Start with architecture by first capturing or creating a thorough and detailed sitemap, followed by creating wireframes for the homepage, significant landing pages, and all other pages that require a unique user experience for visitors to your website.
  • Develop a style guide that will ensure consistency across the pages of the website.
  • Ensure that form (design) follows function (user experience). It’s easy and common to focus on non-vital aesthetic preferences rather than vital user experience considerations.
  • Trust the design team’s expertise as they guide you through best practices and aesthetic choices.
"Our web redesign project with ipso Creative far exceeded our expectations. Members of the ipso team have a true calling to the process of web design and their passion is contagious; before you know it, you find yourself getting caught up in their excitement. To them, it's not a job, it's a vocation." Todd Weir Marketing Director

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Akron, OH
Contact Robyn

Robyn Bardall

Discovery Guide | Sales Manager

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In the first 5 minutes of talking with Robyn, you’ll most likely realize three things:

1. She’s the most warm and welcoming human you’ll ever meet 
2. She’s a careful listener who cares about others 
3. She’s got a great sense of humor, but starts laughing before the words come out.

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Pasadena, CA
Contact Jon

Jon Taylor

Discovery Guide | Partner & Pasadena Managing Director

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In talking with Jon for the first time, you’ll likely discover the following:

1. He’s a coach at heart and loves discovering how he can help others 
2. He’s drawn to how things work and figuring out how to make things work
3. He doesn’t believe something is lost unless you are looking for it.

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Greenville, SC
Contact Brent

Brent Warwick

Discovery Guide | Partner & Leading Director

[email protected]

At first you’ll wonder exactly how old he is, but then you’ll likely discover:

1. He’s intentional and has more travel and life stories than seems possible
2. He’s interested in how business can contribute to the common good
3. He’s actually 43 yrs old despite his appearance.

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