Web Project

Area Wide Protective

Informational Product Catalog

Area Wide Protective (AWP), the nation's largest traffic control company, worked with ipso to rebuild its website in 2016. After about a year of managing the website internally, AWP sought additional services from ipso for assistance in continued optimization and management of its website.

At ipso, we present our website services in the same way that we would want to receive them: flexible, scalable, efficient, transparent, and always allowing for your freedom of movement.

Through collaboration with our clients, we create a roadmap of initial priorities and recommendations, and the level of effort required to implement them. Of course, business needs change over time, and we get that. Ultimately, our goal is to focus on your requests, establish good communication and determine how to best accomplish your ongoing needs in a sustainable way, all while being efficient, transparent and flexible.

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Challenge

AWP needed support from a partner that both understood its brand/business, and had the expertise to manage an evolving website.

Overarching Website Objectives:
- Provide an Optimized User Experience
- Generate Demand (leads)
- Support Customer Engagement

Solution

Functioning as an extension of the AWP marketing team, ipso supports AWP with ongoing content creation, SEO, design and development optimizations, and continually provides strategic solutions to help with evolving business requirements. From building integrations with Kayako and Salesforce for processing of website lead generation, to developing a measurement strategy and report for internal reporting, we are able to contribute to the ongoing website marketing needs the business requires. Services include:

  1. Content Management
  2. Ongoing Search Engine Optimization (SEO)
  3. Website Measurement, Evaluation & Recommendations
  4. Misc. Website Enhancement Initiatives
  5. Account Management & Strategic Recommendations
  6. Proactive Application Support

"It has been a pleasure working with the ipso team as well. I value our partnership and look forward to what 2019 will bring. Thanks for all you do for us!" Kristina Schnepf AWP Chief Commercial Officer