Berkshire Group

Informational

Through our initial discovery conversations with Berkshire's leadership staff, we quickly realized how impactful a thoughtfully built, custom site would be in exposing their vast amount of experience and knowledge.

  • Brand Identity
  • Custom Web Design
  • Logo Development
  • Responsive Design

Challenge

The Berkshire Group was ready for an all-around update to its brand. They needed (and deserved!) a way to effectively convey their expertise and value, and sought a solution they'd be able to manage intuitively on their own, post-launch. And they wanted somewhere to publish a well of resources and articles that both position them as experts in their industry and educate others on topics they value.

Solution

We launched our re-branding efforts for The Berkshire Group with an updated logo, highlighting both their passion for being in the mountains and the values of leadership and courage those mountains symbolize. We then designed a website style guide to match, including content pages that clearly laid out their capabilities, and access for users to purchase their leadership guides and resources. We also collaborated with their team to create the "Blews" area, a combined platform for their blog and news posts. 

Results

By the time we reached launch of the site, our teams had become raving fans of each other: a perfect case study in the two-way nature of any of true collaboration. We are proud to have provided such a wonderful company a website that matches the quality of their people and mission. The project is complete, but our relationship with The Berkshire Group continues.