Web Project

Cabeau

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Cabeau’s patented travel pillows and innovative travel products can be found in over 110 countries worldwide. With this in mind, its ecommerce website is a valued asset to Cabeau’s organization. After launching its website, Cabeau reached out to ipso to help leverage the site for ongoing brand, ecommerce and content related needs. At ipso, we present our website services in the same way that we would want to receive them: flexible, scalable, efficient, transparent, and always allowing for your freedom of movement.

Based on Cabeau’s website support needs and budget, we address website maintenance efforts as well as website enhancements that are needed as their business needs evolve. Business needs change over time, and we get that. Ultimately, our goal is to focus on your requests, establish good communication and determine how to best accomplish your ongoing needs in a sustainable way, all while being efficient, transparent and flexible.

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Challenge

In order to best utilize the website as a piece of their marketing strategy, Cabeau needed continued support to address website maintenance efforts, as well as ongoing optimizations to support their marketing campaigns.

Web Objectives:
 
- Provide a branded website experience, representative of Cabeau
- Convert shoppers to purchase through the ecommerce platform

- Capture leads for ongoing communication through e-newsletter sign ups

Solution

ipso supports Cabeau with ongoing maintenance services to keep the website and content relevant, secure and effective. In addition to standard maintenance, we also implement website enhancements to support new e-commerce efforts, promotions and marketing campaigns. From building integrations with Infusionsoft for customized email campaigns, to developing new product comparison functionality, we are able to contribute to the ongoing website marketing needs the business requires. Services include:

1. Content Management
2. Misc. Website Enhancement Initiatives
3. Account Management & Strategic Recommendations
4. Proactive Application Support