Web Project

Delta Systems, Inc.

Product Catalog Informational

Delta Systems, Inc. is an industry leader in the manufacturing of mechanical and electrical components for outdoor power equipment. For nearly 50 years, they have been a symbol for engineering excellence, providing the outdoor power equipment industry and adjacent markets with the highest quality, most reliable, and safest electronic components products. The family-owned business calls Streetsboro, Ohio home, but their parts are on outdoor equipment all over the globe. Without a doubt, you've benefited from the safety provided from their parts on riding lawn mowers, school buses, landscape equipment, and more. 

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Challenge

Delta Systems, Inc. is a business that has thrived due to their ability to adapt, innovate, and manufacture products with the highest quality standards. The challenge they came to us with was creating an online web presence that was capable of communicating those strong company values to generate increased engagement from three main audiences—current customers, new customers in new markets, and potential employees for recruitment. 

A few of our biggest challenges were to: 

  • Develop a UI for product catalog of technical data and application drawings
  • Provide lead generation opportunities from innovations, case studies, and product pages
  • Attract new customers in new markets by outlining a vertically integrated product portfolio, along with manufacturing and design capabilities
  • Create an online employee recruitment tool for talent acquisition

 

Solution

We collaborated with the great marketing team at Delta to build a custom, fully responsive corporate website on the Umbraco CMS platform. Umbraco gave them everything they needed in terms of content editing, flexibility, and security. We met each of their challenges head on and provided them with solutions that met their overall objectives by planning well during the architecture phase. Early the project we identified several various types of architecture elements that could give the Delta team flexibility, scalability, and freedom in updating and loading future content. Our internal project management team worked hard to develop a comprehensive product data format to help display the vast amounts of information on their product pages. There, you will find clean table styling, a sticky header and submenu that follows you down the page, and easy-to-find product specs. 

Additionally, we worked with them on a professional photo shoot, led by our talented ipso team, in their facility to gather valuable image assets that are seen throughout the site's design. In order to communicate their capabilities in fresh, new ways, we felt it was imperative to show the essence of their company culture and add in a human element as much as possible—highlighting employees on different pages.

 

Results

The sales and marketing team at Delta Systems, Inc. is extremely professional and pleasure to work with. They now have a streamlined content management system, in Umbraco, and the ability to maintain and easily update product information—content that changes often. We believe that the overall success of this project is due to the transparency and trust that was established from day one. Communication and collaboration was key, and our teams were able to work well together because of the way our process allowed for interaction and face-to-face meetings. It is surely a project that we look back on with delight.  

"This has been the smoothest website project in which I’ve ever been a part. While there are surely many moving pieces that play a role in that, I think the lynch pin is having ipso as our development partner. I’m certain that had we gone with another firm, our experience would not have been as favorable, both in the process and the final outcome. So we thank you all!" Jen Belt Marketing Product Specialist