Barrette was searching for a way to communicate their brand essence, bringing freedom in the form of outdoor living, to their customers, buyers, and product reps.
In this brand piece, we focused on the concept of “freedom” and what that means on both the physical and emotional levels. Freedom is more than a state of mind. It is something people experience, and that is what Barrette is hoping for when someone installs one of their products. Kinetic focused on the core values of the Freedom brand to bring inspiration, education, innovation, and quality to your yard. These highlights helped us create a fun and engaging brand piece by combining animation and real life product shots.
Barrette is a great client to work with and we’ve gone on to work on several more instructional videos for them. You’ve probably seen their products everywhere without even knowing it. Visit their website to see all their Freedom brand products and find out how you can transform your yard into your own private oasis.