IQ Biosciences

Brand

Founded in 2013 and located in the Bay area, iQ Biosciences was ready to take a step forward in its marketing efforts by telling their brand story in a compelling, memorable way. 

  • Motion Graphics
  • 3D Animation

Challenge

Regularly going above and beyond, and known for being a trusted and reliable partner and being relationally engaging and committed to their clients, iQ Biosciences already stood out as an industry-leader. One challenge would be to communicate the essence of their incredible brand in a short, concise timeframe. An additional challenge was to communicate the technical nature of their work with also being relatable and personable. And all within the context of hopefully helping increase their lead acquisitions. 

Solution

After a few discovery calls with iQ Biosciences, we quickly decided that this project was perfect for a highly technical 3D animated motion design. Utilizing Cinema 4D's wide range of tools and features to achieve realistic results, we developed out a compelling script and visual story which emphasized iQ Biosciences' key brand pillars: Intelligence, Quality, and Empathy. 

 

Results

The final video is high-tech and visually stunning, 3D motion graphic, helping clearly and concisely communicate IQ's brand story. We were dead-set on devoting the sort of attention to detail that IQ Biosciences provides its clients. Not only was the IQ Biosciences team satisfied at the end of the project,  it was also a remarkably smooth process internally. The collaboration between James, our animation guru, Ryan, our scriptwriter, and Sarah, the project manager, and the IQ Biosciences team is a perfect case study for just how smoothly Kinetic projects can/should/will flow for projects to come!