It’s rare to have such a comprehensive opportunity: logo and branding, custom website design and development, video production, and motion graphics animation. One of the most significant considerations Jennifer had coming into this potential project was technical in nature. Affiliate linking is vitally important for her website. In addition to the standard technical considerations for a custom designed and custom developed website, there was the added complexity of creating new functionality within Wordpress to be able to fulfill her business requirements through a technical solution.
She also recognized that the aesthetic vibe of her new website was crucial, starting most importantly with her new logo which needed to be an outward visual expression of her personal identity and her overall brand presence. Along the way, through the discovery process for her branding and website design and development, we collaboratively dreamed of a new interview-driven brand video that would provide more of the “why” behind Jennifer McGuire Ink. Her existing website was already on Wordpress, which makes a ton of sense given that she is a blogger, and we were glad to keep her new website on an open source content management system.
It was incredible to work with someone as ridiculously talented, accomplished, personable, and kind as Jennifer McGuire. We were surprisingly and delightfully drawn into the vortex of “sharing handmade kindness” and couldn’t be any more thankful than what we are for that. Jennifer is a force for good and we deeply appreciate the opportunity to collaborate with someone who is significantly impacting the lives of others in such a inspiring, encouraging, and life-giving way.