Lighting distributors and contractors are often time poor. Building brand loyalty is often a challenge in a competitive category.
Kichler came to us with a few different topical concepts aimed at increasing their customers' knowledge about lighting installation. The series' tone, voiceover, use of imagery and blueprint-style background were all developed with intention to appeal to Kichler's target audience.
The series provides fresh, engaging content while supporting Kichler’s long-tail content strategy. It was an honor to have worked with Kichler and look forward to developing additional instructional and brand-related pieces for them in the future. Visit their website to get a feel of the beautiful lighting products they provide to enhance their customers’ homes!