Video Project

Kichler Lighting | Lighting Tips

Explainer Series

Kichler came to us with a desire to continue standing out as the content and knowledge leaders in the lighting industry by providing instructional resources for their target customers – those who need the extra confidence in making the best decisions for themselves or their customers.  


Bluetooth Speaker


Lighting distributors and contractors are often time poor. Building brand loyalty is often a challenge in a competitive category.


Kichler came to us with a few different topical concepts aimed at increasing their customers' knowledge about lighting installation. The series' tone, voiceover, use of imagery and blueprint-style background were all developed with intention to appeal to Kichler's target audience. 


The series provides fresh, engaging content while supporting Kichler’s long-tail content strategy. It was an honor to have worked with Kichler and look forward to developing additional instructional and brand-related pieces for them in the future. Visit their website to get a feel of the beautiful lighting products they provide to enhance their customers’ homes.