My Sweet Petunia is owned and operated by Iliana Myska who has been paper crafting since 2001. Iliana was seeking to communicate her brand essence and promote her innovative products in an engaging and fun way through a video on her YouTube channel. Our biggest challenge was for the ipso team to help Iliana establish her key brand messaging and voice. Without a cohesive understanding of your message and purpose, it's difficult to position yourself in a way to tell your story online.
Iliana knew exactly what her company did: they provide creative and innovative tools to help paper crafters execute their craft. Our job was to extract the "why" behind the "what" of My Sweet Petunia. By guiding her through a process of brand development, the core essence of My Sweet Petunia revealed itself through her story. They exist to serve others and bring joy to those who use their tools and products. With this foundation in place, we got to work developing the script, graphics, and screen shots we needed to craft the motion graphics video that would tell her brand story online.
After a few rounds of revisions, the final video product is something we are all proud of. Iliana and My Sweet Petunia has a concise, effective, and memorable YouTube channel trailer that communicates a cohesive brand message. By also providing My Sweet Petunia with key video assets for intro and outro bumpers, her brand will have a consistent presence across her social channels with a fun and engaging trailer video as the anchor to invite new visitors to subscribe and never miss a video.