Above all else, our timeline was this live production's greatest challenge. Not only did we have to expedite our typical process, but we were working with a "hard" deadline – the client intended to premiere the video just one month from the launch of the project, at the foundation's formal fundraiser, the "Sunflower Soiree". With four total video locations (two of those being out of state), meeting this deadline would be no easy feat. Undoubtedly, another major challenge was preparing our team for how deeply personal the content was bound to be, which inherently comes with a slew of added delicacies and considerations. We also needed to find a blossoming sunflower field, which proved to be an additional obstacle given Ohio's late bloom.
Operating under such an abbreviated timeline meant we had to work strategically. By bundling video production for all locations to one week, our own momentum drove the project forward at an incredible pace. Our ability to devote focused attention and effort on this one live video project that week gave us the enthusiasm and concentration we needed to work efficiently, and to essentially meet the deadline. In order to help the families feel comfortable and cared for throughout their interviews, ipso Project Manager Sarah Cross did a phenomenal job asking detailed questions that brought to the surface remembrances of each child's personality. As for the sunflower field shots you'll see throughout the video – let's just say we enjoyed an excuse to play with drones and bask in the South Carolina sunshine, even if it was only for 36 hours.
It's not common that a signal of success comes in the form of tears. But as ironic as it is, the tears brought to our own faces, as well as those in attendance at the Soiree, indicated that we appropriately expressed the incredible stories of the families we interviewed. The tears weren't all sad; rather, the tears represent the intimacy and authenticity of the subject matter captured. We are honored to have participated in something greater than ourselves in crafting this video.