Sequoia wanted to create a video to target potential future Sequoia Financial clients and complement sequoia-financial.com with a conversational, interview-style narrative video. We wanted to help eliminate relational barriers as prospective clients explore Sequoia Financial’s story, and for the audience to be feeling they actually know the Sequoia employees featured in the video, and the entire Sequoia Financial team they represent.
At the conclusion of the video, we wanted the primary audience to realize the extent to which Sequoia's independence is rooted in its DNA, and the team's commitment to finding the right solution for the clients' best interest -- not the institution's. The video’s secondary target audience was two-fold: 1) current Sequoia Financial clients who will simply a little more about the story of the firm; and 2) Sequoia Financial staff and friends of the firm who will be able to better explain to tell the Sequoia story to secnd-degree connections and beyond.
The final product is a short and engaging narrative, primarily consisting of an interview with Sequoia’s President. The video is featured prominently on their homepage, with an invitation for viewers to "take a look into [Sequoia's] continued commitment to earning your trust and providing quality advice that you have come to expect." The video helps foster a spirit of humanness to the "The Sequoia Story" and highlighting the messaging of their 25-year anniversary celebration.