Simon Says Stamp needed a video to tell the story of their brand, particularly their genuine passion for helping others shine through through crafting. Our goal in creating this video was to establish a relaxed, conversational tone that felels spontaneous, credible, and authentic, rather than scripted and impersonal. At the conclusion of the video, Simon Says Stamp's leadership wanted the audience to sense that Simon Says Stamp customers are treated like family, and that they'll be taken care of now and in the future.
Our recommendation was to create engaging videos for use specifically on Simon Says' homepage. In collaboration with the Simon Says project team, we determined the videos' target audience would be two-fold: 1) current Simon Says Stamp customers, who would be informed more deeply about the Simon Says story; and 2) businesses in the crafting industry (and beyond) who will hopefully be influenced to conduct business in more positive and cooperative ways.
We created a short, interview-based.video that conveyed the company's passionate, authentic, humble tone. The video highlights Simon Says' humble beginning: as a dedicated woman's passion and hobby, and how this passion would eventually become the catalyst of Simon Says Stamp's creation. The narrative of the video moves on to highlight Heidi's commitment to providing easy access of quality craft supplies to her clients. The video concludes with an explaination of how the traditional Simon Says Stamp clientele are those who simply love to create, and how much crafters can grow by being in community the great talent that exists in the crafting community.